• April Dion

Updated: Jul 17, 2020


Event planners and publicist often wonder where to start in order to boost ticket sells and raise public awareness for their event. However, quite often many practitioners start too late. Planning for an event requires multiple levels of strategy. Publicist, Organizers, and Event Planners must think about the communication strategy pre-event, during the event and post event.


This year, April Communicates facilitated a marketing and public relations plan for the 19th Annual West 18th Street Fashion Show. In this article we will explain ways to facilitate the plan with ease. Check out this list of things to do when planning a communications strategy for your event.



Create the Pre-Event Strategy:

  1. Consider the goal. Discuss the key elements that are important to the event organizers. This helps to create expectations and also to define reachable goals.

  2. Prioritize key goals for the marketing and PR plan.

  3. Identify key elements of the event. This helps practitioners or planners to dive into the small details of the plan in order to reach the end goal.

  4. Discuss weaknesses within the prior plan or process. Planners can always learn from strategies that did not work. Discussing what the organizers have tried, or reviewing areas in your previous plan that did not work will aid practitioners in meeting the teams expectations.

  5. Build a team! People want opportunity. Build a strong team to help facilitate the plan. Establish monthly meetings with your team. This helps to sure the team is on board and connecting with each other.

  6. Discuss the on-site media plan.

  7. Develop a list of potential on-site media guest and start making connections. Let the media know you are facilitating the plan so they know who to reach out to.

Create a Social Media Plan:


Create content. Plan to have a photographer at meetings, events, or other important gatherings that lead up to the event. Be sure to capture photos at some of the meetings. Behind the scenes footage helps to garner curiosity. Viewers wonder what the end product will look like. Sharing these photos helps the audience to connect with the event.


Work ahead: Gather the key-player‘s social media handles. This will help save time when it comes to sharing the post. Social media managers can save time because they will not have to search far and hard to properly credit individuals in social media post. Tagging guest in social media post from your public business page allows the subjects tagged to re-share the post to their audience, therefore extending your reach.


Use a social media tool or application to plan and schedule your social media post. There are many applications to help Social Media Managers and users post more efficiently. In an article titled," Top 25 Social Media Tools For Marketers," Forbes Contributor, Steve Olenski shares a full list of third-party apps designed to make sharing post easier.


Keep the conversation going:

Finally, don't forget about the guest/media experience at the actual event. Create an interactive space for the audience to engage. The photo below is from the 2017 Rightfully Sewn Golden Gala. Instead of a having a traditional red carpet, we personalized the media space to relate to the theme. Media and guest were able to capture footage for social media on the "Gold Carpet." For this event, April Dion facilitated an onsite communication strategy.


Photo by Samatha Levi

On the day of the Golden Gala 2017, event goers and media had the opportunity to take photos and complete interviews on the carpet. This extended the conversation because the attendees were able to share their photos and videos from the event.


Do you have an event this year? Please reach out to us to help you reach your audience for your event april@aprilcommunicates.com.


Updated: Jul 17, 2020


Social Media has now taken over as one of the number one ways buyers research items that they seek to buy. Social Media is also a great place to find details regarding local events. For many business owners, artist, or influencers, social media has been a great asset. However, less talked about is how social media can be quite draining at times, especially for the small business owner or artist who can’t quite afford to hire someone to manage their business page, yet. Personally, I have witnessed the fatigue first-hand as a young Publicist. Lack of engagement for content that you have spent ample time creating can be quite discouraging at times. Do not despair, I’ve taken the time to list three actions that I’ve found helpful in decreasing social media burnout/fatigue for small business owner and brands.


1. Unfollow pages that are not edifying to your life or business. Ask yourself two questions: Does this page offer information to entertain, inform, or advise me? Does this page make me feel happy after I view their content? If it doesn’t serve any of those purposes, consider “muting“ or “unfollowing“ the page. You likely serve as a ghost follower to a page you do not find useful. It may be best to free up some space for things you’d much rather see.


2. Utilize the timer within the application or create your own timer to maximize and track your time. On Instagram, there is a timer to show you how long you’ve been on the application based on the reminder you’ve requested. If you’d like it to advise you that you’ve spent 35 minutes on the application, it will notify you.


3. Take time to pre-develop content and save drafts to post later. This will help you to work more efficiently and spend more time on other things in your business. You can create a content calendar, save drafts, then send them at the times you’ve scheduled. There are also nice applications that help Page Administrators share post to multiple plateforms at scheduled times such as Hootsuite.


These small steps help me to avoid a social media burnout, but above all, take time to occasionally break from social media even if that means maintaining your business page only and taking a short break on your personal page (if you have one). If you create a social media plan and use the three tips I shared, it will set the pace for you to take the opportunity to schedule a daily or occasional social media break.


April Communicates



  • April Dion

Updated: Jul 17, 2020

On Saturday, March 9, 2019 artist gathered at the #Hot103Jamz Music Conference to learn from award-winning Grammy Producer, J. White Did It, #Empire Music Director,

Jo Blaq, and other media and industry professionals.


Aaron Randle: Reporter at the The Kansas City Star • Aaron Rhodes: Owner/Shuttlecock Music Blog • David Jordon: Publisher at the The Dispatch Post USA • Mae C: R&B Recording Artist • Myron Fears: Operations Manager, KPRS-FM • Sam Weaver: Urban Editor at All Access.

Attendees were able to enjoy panel discussions filled with #Music industry professionals. April Dion, owner of April Communicates shared knowledge regarding #Fashion and #Entertainment Public Relations during the #publicity panel. Check out these lovely photos from FABUtainment.


Aaron Randle: Reporter at the The Kansas City Star, Aaron Rhodes: Owner/Shuttlecock Music Blog, April Dion, Owner of April Communicates/Marketing & PR Director West 18st Fashion Show, David Jordon: Publisher at the The Dispatch Post USA, Mae C: R&B Recording Artist, Myron Fears: Operations Manager, KPRS-FM, Sam Weaver: Urban Editor at All Access.



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